Insights

What we've learned building hardware.

Practical notes on the decisions that decide whether a product ships — written for the person paying for it, not for the person soldering it.

Certification

What it really costs to leave certification until the end

The cheapest certification failure is the one you design out in month one. Here is what the expensive version looks like.

18 August 20266 min read

Manufacturing

A prototype proves the idea. Volume proves the supply chain, the tooling and the test coverage — three things a prototype never touches.

30 July 20268 min read

EV & Energy

Treating the battery as an accessory to the charger is how sites end up over grid connection and under capacity.

11 July 20267 min read

IoT & Devices

On-device inference is not a feature. For a lot of products it is the difference between working and not working.

24 June 20265 min read

Sourcing

Your BOM is a forecast of every supply problem you will have in two years. Most founders never read it that way.

2 June 20266 min read

Working together

Nine questions that separate a factory that quotes from a partner that delivers.

14 May 20269 min read

Ask it directly. The first call is with an engineer and costs nothing.